One of my ongoing jobs for Siteimprove involves researching and writing blog posts about website optimization, often working as a ghostwriter (hence the byline). This piece was a particular challenge, as it involved learning the ins and outs of the European Union’s upcoming General Data Privacy Regulation, about which I knew virtually nothing going in. Not only do I think I did a solid job of putting it into layperson’s terms, I learned a lot in the process.